PRSA International Conference in October proved to be a great way to prepare for the end of the year, while also prepping for 2014. With speakers like Brian Solis, Lee Odden, Shonali Burke, Deirdre Breakenridge and Heidi Sullivan, we knew we would walk away with tips and strategies to help us create the most impact for our brand.
Here are our top takeaways from 2013 PRSA International Conference:
1) Rocky is awesome. Since PRSA was hosted in the City of Brotherly Love, we thought we’d have a knock-out booth – pun intended. Take a look at the video to add a little pep to your day, and see the Philadelphia and PR spirit we packed into our booth. Thank you to Philadelphia-based Rocky impersonator and author Mike Kunda for making this PRSA extra special!
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2) PR people love Twitter. And coffee. The line at the coffee shop within the conference was always 20+ people deep, so Dunkin’ Donuts and CareerBuilder’s survey that shows 61 percent of workers who drink coffee drink at least two cups per day seems incredibly accurate. Attendees also shared session advice dur5 ing the duration of the conference, totaling more than 12,000 tweets using #PRSAICON from Oct. 27-29, according to Cision’s Social Media Dashboard.
3) Integrated Communications is Key. Altimeter Group’s Brian Solis showed his version of the PR hybrid model, which includes content marketing, customer experience, native advertising and more. “We tell the whole story, and should have the budget for it,” he said. During Heidi Sullivan and Shonali Burke’s session, the importance of integrated communications was again addressed. “The future is in integrated communications with converged media and the budget focused on technology and content,” Sullivan said.
4). Education is important. Don’t forget to set aside time to read PR blogs, listen to PR webinars and attend conferences. According to Shonali, there are three things we need to do to succeed: educate, cultivate and motivate. Not only to we have to educate our market, but we have to keep educating ourselves.
5). Measurement is not easy but it is essential. Determining your goals and setting up your measurement system is only the first step. After that, you need to regularly look at your results, see if you are hitting your goals, and change course if need be. “Data without context is just numbers,” Burke reminds us.
What is your favorite moment from PRSAICON? Share in the comments below!
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Tags: best practices, content marketing, PRSA, PRSA International, PRSA International Conference, prsaicon