Learn From The Experts: Spotlight On SMX West 2014 Speakers by @mattsouthern
Sponsored by Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Leading search marketing conference, SMX West, is quickly approaching as it returns to San Jose, California on March 11-13...
View ArticlePR Tips from Guinness World Records’ Senior PR Manager
From the world’s tallest man to the world’s longest moustache, Guinness World Records’ holds the world’s most fascinating factoids. We sat down with senior PR manager Jamie Panas to talk about her...
View ArticleWeekly Feature for Fashion & Beauty Fanatics: Q&A with Ayoka Lucas of...
Photo by Sebastian Smith When Ayoka Lucas has an idea, she turns it into an action. Her drive, determination and love for style has netted her a thriving career in the fashion world, so we chatted...
View ArticleProfessional Development: Resources To Step Up Your PR Game
This post is by reporting specialist Brittney Lane. Image by Raymond Bryson via Flickr The public relations industry moves quickly. To keep pace and grow, you can count on a number of professional...
View Article10 Ways To Avoid Bad Press by @albertcostill
Image Credit: Wikipedia No matter how hard you try, sometimes bad publicity is just inevitable. Even if your brand or business behaves responsibly, the threat is always present in today’s information...
View ArticleWeekly Feature for Fashion & Beauty Fanatics: Q&A with Janene Mascarella of...
Photo courtesy of Janene Mascarella Janene Mascarella chose the name “MrsWrite” when she created her Twitter handle–and write she does. As a freelance journalist covering topics including beauty,...
View ArticleHow You Can Tell How Old Someone Is By Their s by @albertcostill
Image Source: Raffi Asdourian/Flickr If you follow social media trends, there’s always been one obvious, glaring fact. Twitter is for the young. Without having much evidence to back this claim up, you...
View ArticleMistakes #5 Five Common Mistakes Bloggers Make With Ideas … and How to Fix Them
by Ali Luke This is part of our mistakes series. Previous posts cover post titles, sidebars, About pages and Contact pages. Ideas lie at the heart of everything you do with your blog and your business....
View ArticleWhy Industry Interviews Make For Good Blog Posts
Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful content that engages visitors, 2) To keep that content...
View ArticleTips for Content Marketing and Influencers: An Interview with Drew Hendricks...
Recently in San Francisco, I interviewed freelance writer Drew Hendricks on content marketing with influencers. In the interview, Drew says the secret to building a reputation as a writer is to...
View ArticleMission ImposSERPble 2: User Intent and Click Through Rates
It’s been quite a while since I first read (and bookmarked) Slingshot SEO’s YouMoz blog post, Mission ImposSERPble: Establishing Click-through Rates, which showcased their study examining organic...
View ArticleDon’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer...
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact definition of “growth hacker,” since everyone seems to be putting...
View ArticleTop Toys of Yesteryear: A Retro Holiday Gift Guide for SEOs by @albertcostill
Image Source: Kenny Louie/Flickr SEOs are a unique breed. The wheels are always turning – trying to come up with the best way to optimize things most of us take for granted. Unlike most of us, every...
View ArticleHow to Make Money Blogging (It’s Not What You Think…)
by Ali Luke This is a guest post from Tom Ewer. Becoming a professional blogger is a dream career for many people, but making enough money from your blog to provide a full-time income isn’t easy. If...
View ArticleGrace Hopper Honored With Google Logo To Mark The Computer Scientist’s 107th...
Not only a pioneer in the field of computer programming, Grace Hopper was the oldest active-duty commissioned officer in the US Navy at the time of her retirement. While serving in the Navy Reserves,...
View ArticleSearch Engine Journal is Looking for a Social Media Manager; Maybe you? by...
Do you have a passion for Social Media, Search Marketing, and everything in-between? Have a handful of hours a day you can dedicate to engaging with your peers, growing relationships, and sharing...
View ArticleMaria Callas Gets A Google Logo To Celebrate The Opera Singer’s 90th Birthday
Today’s Google logo honors opera great Maria Callas on what would have been the singer’s 90th birthday. Born Sophia Cecelia Kalos in New York City on this date in 1923, Maria Callas was a Greek...
View ArticleWhy Google’s Hummingbird Matters – and How to Future-proof Your SEO
by Ali Luke This is a guest post by SEO expert Joe Williams. One of the best ways to improve your SEO is to stay up-to-date with Search Engine’s algorithm changes. And in case you didn’t hear Google...
View ArticleUsing Social Media As A Public Relations Tool: Interview With Allie Freeland...
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations tool. Allie is the Director of Public...
View ArticleWeekly Feature for Fashion & Beauty Fanatics: Q&A with Mary Summers of M.A.S....
Photo courtesy of Mary Summers Mary Summers has seen many changes in the blogging world in the short time since launching her blog, M.A.S. Fashion. In addition to becoming a successful blogger...
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